Spend Less to Sell More
Watch David Marshall’s presentation at the recent Spotlight on Sales Compensation Conference in Chicago
This session highlights the commercial value of your incentive compensation strategy :
- Is it generating positive returns for the shareholder?
- Is it generating positive cash flow?
- What is the financial risk profile of the scheme?
- How much money did your incentive compensation strategy make last year?
- What is the forecast for your compensation strategy?
- How do you put a financial value on the soft measures? Should we bother?