Spend Less to Sell More

Watch David Marshall’s presentation at the recent Spotlight on Sales Compensation Conference in Chicago

This session highlights the commercial value of your incentive compensation strategy :

  1. Is it generating positive returns for the shareholder?
  2. Is it generating positive cash flow?
  3. What is the financial risk profile of the scheme?
  4. How much money did your incentive compensation strategy make last year?
  5. What is the forecast for your compensation strategy?
  6. How do you put a financial value on the soft measures? Should we bother?

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